Hey! Good to see you struggling to get started on your new venture. We hope you are aware of all the latest digital marketing trends. This is vital as you look forward to driving your own business. According to the latest digital strategy, the initial requirement is to develop a website for your business.
Have you decided what your needs are for designing a website?
Mark out all the essential requirements for the website design so that the website becomes easier for visitors to learn about your company and its products or services. Are you opting for a product-based business or a service-based venture? Whatever it may be, the company's branding, promotion, and recognition depend on its logo. So, have you decided what type of logo you will create for your business? There are seven types of logo categories. Let us discuss all of them.
1. Lettermarks or Monogram logos:
Let us start with the examples.
IBM and
HBO. As you can see, all are the initials of prominent, lengthy names. The initials of some famous businesses are often used for brand identification purposes. We don't think we have to elaborate more. Hope you have already concluded what monogram logos are. These logos consist of a few letters, essentially the company's initials. These logos are straightforward, easy to remember and quite attractive due to their simplicity. If your business has a lengthy name, you may want to try this one. The appearance of the logo depends on the font and the colour you choose. Thus, it is pretty effective and m
2. Wordmarks or logotypes:
This is quite similar to lettermarks. These are also font-based logo types, where instead of the company's initials, the company's name is used to build a brand.
For example, consider Coca-Cola and Google. These logos are highly memorable and, when combined with a strong topography, help to create a strong brand recognition. If you are willing to use this kind of logo, then you should take care of the fonts and colours. Depending on your topography, it will be decided whether your logo is effective or not. If you want to showcase your business name, then a wordmark logo type is the best decision.
3. Pictorial Marks or Logo symbols:
This type of logo appears to be an icon or a graphic-based design. This is the image that strikes the mind when you think of your company's name. For example, Twitter represents a bird, Apple represents an apple, and so on. All the companies we have selected as examples are so established that their emblems are truly recognisable. However, this may not be the case for a new company. This Logo symbol for a new company may not create strong brand recognition. However, this logo type is most effective when you have already established your business and have a well-established brand.
4. Abstract logo marks:
These logo marks are abstract geometric forms that represent a business. The Pepsi divided circle and the striped Adidas flower are examples of abstract logo marks. The best part of using this kind of image is that you don't have to use the company's name or any cultural implication of a specific image to brand your business. You can use the abstract symbols that will indirectly reflect your business image. Thus, these logo symbols are truly unique as they condense the brand into a single image and convey an emotional message regarding your business.
5. Mascots:
Funny cartoonish and colourful images are used to create these kinds of logos. The Kool-Aid Man, KFC’s Colonel and Planters’ Mr Peanut are some of the famous Mascots. These logos are primarily designed to attract families, especially children. This thoughtful touch on a logo draws the attention of major customers and builds strong brand recognition worldwide.
6. Combination Mark:
This is a combined form of a wordmark or lettermark with a pictorial mark, abstract mark or mascot. The text and picture are integrated to form a single image. Doritos, Burger King and Lacoste are some famous companies that have used the combination logos for their brand recognition. If you look at the benefits of this type of logo, you will find that since the name is also associated with the picture, people recognise these brands with their name as well as with their logo image.
7. Emblem:
The emblem logo type is comprised of text within a symbol or icon. These symbols can be thought of as badges, seals, or crests. These logos provide a traditional look and are primarily used to brand educational institutions, organisations, or government firms. If you want to give your company a conventional look with sprinkles of modern touch, then the emblem logo will be the right choice. However, ensure that your business name is not too long. Otherwise, it will be tough to read the lengthy name inside the symbol, and the logo itself will look dull.
Hopefully, it will now be easier for you to choose an appropriate logo type for your business. Whatever your choice, keep in mind that your logo should be practical, attractive, and unique. Remember, this vectorised symbol will help you create brand awareness, establish brand recognition worldwide, and ultimately help you achieve greater heights.
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